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Who we are

The sum of it

LTDC was founded by former magazine editor, Elaine Lloyd-Jones. After years of dictating shopping content to a sartorially astute audience, she realised there was a gap in the UK market for a brand which is in equal measures, accessible and effortlessly cool. Something that transcended lifestyles and occasions and that focused on a relaxed aesthetic. There seem to be plenty of cool mid-market brands popping up in the US and Australia, and although the British high street brands are doing a stellar job, we wanted something more unique, that isn't defined by trends or seasons and is still affordable. Ultimately we wanted wearing dresses and blouses to be easy – styles that work equally well with a pair of flat sandals, cool trainers or dress heels. And we felt there was a niche in the market for a British brand which did this. Something modest, that also championed an iconic and quintessentially British wardrobe staple like the tea dress.

Online and Independent Boutiques Only

We are a small business and manufacturing in the UK is important to us. Quality and fair price points are at the forefront of our agenda. We only sell directly to you, our customers, or through small, independent retailers.

Manufacturing

We design and manufacture all of our limited-edition collections in and around London. We only use responsible, highly experienced manufacturing partners who understand our brand and our need for quality manufacturing at accessible price points. Our garments are guided by a search for fine, easy-to-care-for fabrics, and we have worked with the experts to find the most flattering cuts. We have focused on selecting talented workshops, with an overriding concern for quality and building personal relationships with every supplier.

Our packaging

Our garments are wrapped in acid-free tissue paper and send out in reusable, 100% cotton shopping bags.

If you have any further questions please don't hesitate to get in touch info@londonteadresscompany.com